Things I'm curious about...
I wish I could listen in on product development meetings and scrapbook manufacturers when they decide what their next season’s lines will look like. How do they decide that red is in and blue is out (for example)? How do they set about to plan what a line will look like – will it be plaids or paisley or flowers? Graphic or distressed? Will they have coordinating plastic or metal embellishments – or both? How do they decide on pricing? What about the marketing, how is it planned? How do they decide which lines should no longer be produced – is it based on demand or because they are deemed to be too old? I wish I could listen in on scrapbook magazine planning meetings. How do they really choose new faces? Do they really sit around and discuss which are the best products (in their opinion) or are the decisions made on a commercial basis? To what extent to they actually follow the trends that come from the “troops” (like doodling) or how much do they try to create new and hot trends? Are l...