Sometimes removing customer choice is a good business idea
Every week, on a Thursday, I get home and have a surprise waiting for me. It is a box of lovely organic veggies and it gets delivered while I’m at work. So I get home and it’s almost as if someone gave me a lovely gift.
I take my box inside and almost can’t wait to see what we got this week: lately it’s been yummy courgettes, sweet carrots, fantastic pumpkins and the best sweetcorn I’ve ever had. Sometimes I even get a vegetable I can’t identify and I have to use the included leaflets to learn what it is, how I store it and what to do with it. It is all terribly exciting.
The organic veggie box schem e is one of my weekly thrills, not the least because of the element of surprise. I have little choice of what goes in the box, other than basic decisions (what size? All veggies? Some veggies, some fruit? etc) the whole experience is one where I have very little control. And I wouldn’t want to change that.
I have noticed that there seems to be a rise in the amoun...